Sami Mark Yahya of Faderhead: Tour Buy-On explained!

Sami Mark Yahya, wahrscheinlich besser bekannt unter seinem Pseudonym Faderhead, hat diese Erklärung für sein Blog geschrieben. Freundlicherweise durften wir den Post übernehmen.

Faderhead

Faderhead bei einem Auftritt im Berliner Columbia-Club. Foto: Esther Mai

Er hatte auf Facebook Bands dazu aufgerufen, sich für den Support auf der Faderhead-US-Tour 2013 zu bewerben. Er sagte offen, dass es sich um einen Bus-Buy-On handelt – die Reaktionen der Fans veranlassten ihn schließlich, den Buy-On zu erklären. Hier kommt der Beitrag:

Yesterday I posted this on my Facebook page:

I am looking for an opening band for the upcoming North American tour. If your band (2-3 performers) wants to be the main support for 3-4 weeks in April 2013, then please contact: booking@faderhead.com. This is a buy-on slot, but the buy-on is essentially a tourbus share, so you won’t need transportation/hotels, etc. – If you think you can go hard with The Lord and me for a month, hit us up!

Basically I am asking if anyone wants to pay to support us on 20 shows in April 2013.

This is a very normal thing and almost every support band you see on a tour is a buy-on band unless they are very close friends of the main act or are at a similar level of public recognition so that the tour is beneficial to both acts. And then you mostly have a 3rd band that buys on.

Within a few hours of my post I had a bunch of emails from random people saying “You capitalist pig! Charging bands to play is a crime!” and from some bands who are completely misjudging the costs of touring by thinking that the whole buy-on will be costing “around US$ 500 for 20 shows“. The real cost for a buy-on slot such as this is US$ 300 per show.

Why? It’s quite simple, because that’s just what it costs to travel. To express it more clearly, I took out my pen and paper and made this little infographic to illustrate the subject matter:

As you can see from the piechart at the bottom, the costs for tourbus and gas combined are approximately US$ 17500. And since there is room on the bus for more people than The Lord, me and our crew, it just makes sense to offer the remaining bus space to a band who wants to raise their profile by playing more and bigger shows than they usually could on their own. It’s not like they could play 20 shows cheaper in a van themselves and The Lord and I are buying mansions with the buy-on money (I wish!!) …

Tour buy-on’s are real because they help the newer bands gain a following from a more established band’s fanbase while they help offset tour costs. In more commercial scenes that means you pay big bucks on top of the tourbus-share/fee.

If you want to do that or not is up to you of course.

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